BRAND CONCEPT
Creating memorable moments through understated
elegance and attention to detail.
We create a heart-warming time with a subtle and graceful sensibility.
We provide guests with memorable moments of understated elegance and considerate service.
We balance authentic traditions with contemporary expectations and desires.
We ensure that even the smallest details are just right.
Our meticulous and meaningful hotel experience offers all guests a peaceful but enjoyable stay.
BRAND SYMBOL
The kanji character "都" (Miyako) that is engraved with the history of the Miyako HotelExpressed in a traditional brush stroke style,being expressed in traditional Japanese calligraphy while the English text used a simple yet modern font type.
The color we used represents the history of Miyako Hotel. The traditional deep blue, Koi Ai, a color that has been widely loved in Japan since ancient times is being paired with an elegant gold color, Kogane.
BRAND CATEGORY
Miyako Hotel
– Contemporary luxury, timeless traditions –
Miyako Hotel, host to an array of distinguished guests throughout the years, is a full- service hotel with a refined modern style.
Domestic
Brand color: Kodai-murasaki (ancient purple)
Kodai-Murasaki, the noble color that has been used since ancient days,
expresses the prestige space and refined hospitality of Miyako Hotel.
Miyako City
– The smart choice for city breaks –
Urban hotels providing a casual way to enjoy the Miyako experience.
Brand color: Seiheki (blue-green)
The color "Seiheki" represents the the color of a clear blue sky is used
to express the comfortability and sophistication of the hotel.
Miyako Resort
– Taking relaxation to a new level –
Full-service resort style hotels, offering an enchanting way to refresh mind and body.
Brand color: Yamabuki (golden yellow)
The color "Yamabuki" represents the bright and cheerful sunshine is used
to express the refreshing feeling when chilling at the resort hotel.
Theme parks and ryokans
A hotel adjacent to a theme park where you can have fun all day, and an inn that values hospitality for once-in-a-lifetime experiences.
